Philanthropic Designs

2011-08-12T11:49:00.000-07:00

2010-08-06T10:43:00.000-07:00

Business is not separated from society. How companies behave affect many people, not just the employees, Executives and shareholders. A company should be a responsible member of the society in which it sells to and operates in.

We are at a time where business as usual practices are no longer acceptable in the eyes of consumers or business partners. It is more common than ever to hear of big name athletes losing endorsement deals due to their character. Or corporations going under because the public no longer accepts their business practices and treatment of the environment. Consumers are looking to support companies and brands that they can connected with.

Philanthropic Designs works to create brands that build relationships, support communities and enhance society. We work to assist our clients in leveraging their brand to create marketing opportunities.

Ideas are the lifeline of any business. Be it a revolutionary concept or an incremental shift in strategy, ideas are the driving force that keeps a brand moving forward. We’ve worked with our clients to invent new categories and elevate the power and meaning of brands in completely new ways. But no matter what we do it all starts with ideas.

2010-08-06T10:33:00.000-07:00

This seminar is designed to help you identify areas of your business that can be marketed and co-branded with non-profit organizations.

Are you looking to enhance your relationships with charities?
Do you have a product or service that can benefit a particular cause?
Are you looking for a new way to market your business?
Are you introducing a new product or service?

You will leave this 3 hour workshop with valuable skills and an affective game plan to implement a cause marketing strategy for your business.

You will learn:

What is cause marketing
How can you use cause marketing to support your business
Which organization should you partner with?
How to evaluate your success

Location: Holiday Inn West End Crossroads

2000 Staples Mill road
Richmond, VA 23230
Date: 7/22/2010
Time: 1pm - 4pm
Cost: $125.00

**There are no current events

2010-08-06T10:24:00.000-07:00

THE SOLID BRAND: NON-PROFIT BRAND BUILDING WORKSHOP

Raise more money from members major donors and foundations.
Enhance recognition and credibility with their constituencies.
Define and communicate a clear, compelling identity in an increasingly competitive environment
Be more successful accomplishing their mission and goals.
Brand their organization and its associated programs
Clearly define the organization so that it is compelling and credible to members, funders, clients and other constituents.
Create a "Solid Brand" identity that can be implemented and promoted
Increase the reputation, image, perceived value and brand awareness of the organization and its cause.

BRANDING WORKSHOP-PROJECT DESCRIPTION

The Solid Brand Branding Workshop is also an excellent forum for strategic planning. At the beginning of the workshop the key concepts of branding will be covered and explained. Then, each section of the workshop will be interactive, stimulating and filled with examples. Brand association, brand naming and brand identity exercises will give participants hands on-experience developing and working with your brand.

You will leave the workshop:

Knowing what a "Solid Brand" is how it works and why its important
With a first draft of your brand identity map-this is the key deliverable-a short compelling description of your organization and it's key benefits/messages
Answers to the questions: Who are we? What do we do? Who do we do it for? How do we tell other?
With a road map for strategically communicating your vision. programs and services in the most succinct and persuasive manner
With a foundation for implementing and using your brand identity

BRANDING WORKSHOP OUTLINES & AGENDA

Introduction to branding-Presentation
1. Brand: What is it? Why is it important?
2. What is the process for building a brand?

What questions need to be answered and what problems need to be solved?-Interactive easel.
1. Who are you target customers?
2. What is your brad name? What are its strengths and weaknesses?
3. How do you clearly describe your mission and benefit (elevator statement) in 7 words or less
4. What is your category (what type of organization are you)?
5. What are your most important programs and activities and their associated tangible benefits and emotional benefits
6. What are your organizational values? What is your brand archetype
7. What Are the hot buttons for your cause

Develop Your Brand Identity Map. The brand identity map: What is it?
1. How is the brand identity map used?
2. Working session: develop your brand identity map

Workshop Fee: $145/organization. Maximum 3 people per organization Attendance will be limited to 5 groups so everyone can participate fully.

*There are no scheduled events

2010-07-06T10:45:00.000-07:00

Damon’s background is unique. He didn’t set out to become an entrepreneur. In fact his entire professional career has been a result of him wanting to live a life of purpose. With 15 years of servicing families as a community worker and administrator under his belt, Damon has become a motivator, marketer, executive and creator of solutions. He is also a regarded motivational speaker and a developer of social related programs existing from Rhode Island to California.

At 23 he developed his first social service initiative. It was a program that provided life skills to men. The program was housed at The Federal Hill House Association That program received 70k in funding from the RI Children’s Trust Fund and serviced nearly 200 men in two (2) years. He took that approach to the Massachusetts Children’s Trust Fund. He was responsible for recruitment and retention of men in 28 programs in Massachusetts. Those 28 programs serviced nearly 2000 families.

His unmatched success in reaching families has come from his ability to listen and identify the emotional and personal needs of the individual. He utilizes market research and consumer knowledge to better communities.

Damon is a product of Providence, RI but now resides in Richmond, Virginia. He is married two Citirah, whom he just happened to meet in marketing class at Johnson & Wales University. They have two boys Damon and Jordan.